![]() whether it is of high-quality design hence the organization will only incur the cost of advertising without appealing returns. The users may avoid the ad by using ads blocking tools which will not be displayed in the user’s page Singh, Potdar et al. There have been some drawbacks of using banner ads. This is effective for small companies who cannot afford other forms of advertising. It normally counts per the click through rate, for instance, in the google websites, for every click by the user the advertiser will be charged ten cents. Lastly, banner advertising is relatively cheap. ![]() ![]() Moreover, the advertiser will be able to know the number of viewers since the server will send the information of every person clicking the ad hence the company will start assessing the targeted group and remarketing to reach them effectively. The other advantage of the banner ad is that the information of the company will reach wide range of customers since it uses world wide web which can be assessed by anyone in the world at any time. therefore the organization’s products will reach more customers without irritating them leading them to click on the ad and may place some purchase order thus raising the sales and increasing the recognition of the company’s products Chitty, William et al. Thirdly is that banner ads usually draw attention of the web users because of the good visual impression in their imagery design Sundar& Kalyanaraman. This also makes it to be a user-friendly since it does not cover a wide space in the web page like other form of ads such as popups and fly-ins. It’s also easily understood by the user and advertiser with the complete important information about the organizations products and services. Secondly is the simplicity, banners are mainly image-based and few descriptions about the products being advertised in a text and are usually small in size of about 300 x 250. For instance, prices are rated by the click-through rate (CTR) which are relatively cheap today therefore, saves time and labour required Lohtia, Donthu et al. ![]() It doesn’t require any technical knowledge but knowing destination URL is important it also gives a wide impression with a low cost. The following are the advantages that our organization has accrued from the use of a banner advertisement.įirst is the easy formation and usage unlike other digital marketing, creating and posting banner ad to the organization’s website takes the shortest time like a second. Statistics shows that over 65% of the people surf internet every day. Since the current technology is inevitable to use internet, it is therefore wise for the organization to adopt the latest and most effective form of advertisement to reach a wide variety of customers relating its goods and services. This form of an advertisement has been of great importance since we began using to advertise our products. Banner advertising is a form of an online advertisement on the world wide web and is delivered by an ad server which is embedded on a web page with an aim of attracting traffic by linking the web users to the website of the advertiser which are usually image based rather than text-based. ![]()
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